Evidence-Based Dental Advertising and Self-Regulation: A Perspective by the National Advertising Division

References 

1. The three trade associations responsible for creating the National Advertising Review Council, are the Association of National Advertisers, the American Association of Advertising Agencies, and the American Advertising Federation along with the Council of Better Business Bureaus, Inc.
2. The full name is the National Advertising Division (NAD) of the Council of Better Business Bureaus, Inc.
3. NAD's procedures can be reviewed at www.nadreview.org.
4. Challenges may also be commenced in a similar manner by consumers, advocacy groups, trade associations and the local bureaus of the Council of Better Business Bureaus, Inc.
5. 15 U.S.C. § 1125.
6. The total for a Lanham Act case was based on estimates for the filing fee, initial hearing, discovery phase and trial.
7. E.g., Green Pharmaceuticals, Inc./Snore Stop, Report No. 4013 NAD Case Reports (March 2003).
8. Advanced Restoration Technologies, Inc./Hair Genesis, Report No. 3598 NAD Case Reports (November 1999) (citing Federal Trade Commission's Dietary Supplements: An Advertising Guide for Industry.
9. Ibid.
10. See, e.g., Mead Johnson & Company/Enfamil® with Iron, Report No. 4019 NAD Case Reports (March 2003).
11. See, e.g., Slim America, Inc., Report No. 3323, NAD Case Reports (August 1996); Bogdana Corporation: Cholestaway, Report No. 3215, NAD Case Reports (July 1995).
12. Ibid.
13. Slim America, Inc, note xi supra.
14. See Bio-Foods, Inc./Balance™ Nutrition Bars, Report # 3440 (February 1998).
15. Procter & Gamble/Crest Whitestrips, Report No. 3918 NAD Case Reports (July 2002).
16. Breathasure, Inc./BreathAsure Dental Gum, Report #3630 NAD Case Reports (March 2000).
17. Id.
18. Oral-B Laboratories/Oral-B Advantage Toothbrush, Report #3383 NAD Case Reports (April 1997).
19. Procter & Gamble/Crest Whitestrips, Report # 3918, NAD Case Reports (July 2002).
20. Simon JF, McClanahan SF, Gerlach RW. Clinical Trial Comparing Tooth Whitening With Peroxide Strips to a marketed Whitening Dentrifice, J. Dent Res. 2001;80:237
21. Procter & Gamble/Crest Whitestrips, Report #4039 NAD Case Reports (April 2003).